Naskah Publikasi dan Jurnal Penelitian Targeting, Measurement and Analysis for Marketing


Customer portfolio analysis: Crisp classification versus fuzzy classification – Based on the supermarket industry

Abdulkadir Hiziroglu, Jeeyan Patwa and Vishal Talwar
J Target Meas Anal Mark 20: 67-83; advance online publication, June 4, 2012; doi:10.1057/jt.2012.5

Measurement and meaning of religiosity: A cross-cultural comparison of religiosity and charitable giving

Anil Mathur
J Target Meas Anal Mark 20: 84-95; advance online publication, April 30, 2012; doi:10.1057/jt.2012.6

The targeted and non-targeted framework: Differential impact of marketing tactics on customer perceptions

Bang Nguyen, Mo Li and Cheng-Hao (Steve) Chen
J Target Meas Anal Mark 20: 96-108; advance online publication, May 7, 2012; doi:10.1057/jt.2012.7

Measuring CBBE across brand portfolios: Generalizability theory perspective

Luming Wang and Adam Finn
J Target Meas Anal Mark 20: 109-116; advance online publication, June 11, 2012; doi:10.1057/jt.2012.9

A cluster analysis examination of pet owners’ consumption values and behavior – segmenting owners strategically

Annie Chen, Kuang-peng Hung and Norman Peng
J Target Meas Anal Mark 20: 117-132; advance online publication, July 9, 2012; doi:10.1057/jt.2012.10

Dimensions of the dog–human relationship: A segmentation approach

Unal O Boya, Michael J Dotson and Eva M Hyatt
J Target Meas Anal Mark 20: 133-143; advance online publication, May 28, 2012; doi:10.1057/jt.2012.8

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