Naskah Publikasi dan Jurnal Penelitian Financial Services Marketing

Pricing financial services innovations

Mohammad G. Nejad and Hooman Estelami
J Financ Serv Mark 17: 120-134; doi:10.1057/fsm.2012.12

How does customer motivational orientation affect satisfaction?

Millissa Fung-Yi Cheung and Wai-Ming To
J Financ Serv Mark 17: 135-147; doi:10.1057/fsm.2012.11

Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cards

Yam B Limbu, Bruce A Huhmann and Bing Xu
J Financ Serv Mark 17: 148-162; doi:10.1057/fsm.2012.9

Socialization and processing effects on comprehension of credit card advertisement disclosures

Alex Wang
J Financ Serv Mark 17: 163-176; doi:10.1057/fsm.2012.13

A model of green bank marketing

Constantine Lymperopoulos, Ioannis E Chaniotakis and Magdalini Soureli
J Financ Serv Mark 17: 177-186; doi:10.1057/fsm.2012.10

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: