Naskah Publikasi dan Jurnal Penelitian Direct, Data and Digital Marketing Practice (Formerly Interactive Marketing)

OPINION PIECE

The digitally excluded consumer — Options for marketers

Dick Stroud
J Direct Data Digit Mark Pract 14: 5-17; doi:10.1057/dddmp.2012.14

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PAPERS

An empirical investigation of social network influence on consumer purchasing decision: The case of Facebook

Loredana Di Pietro and Eleonora Pantano
J Direct Data Digit Mark Pract 14: 18-29; doi:10.1057/dddmp.2012.10

From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics

Dave Chaffey and Mark Patron
J Direct Data Digit Mark Pract 14: 30-45; doi:10.1057/dddmp.2012.20

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CASE STUDY

Ten inbox secrets: What eye tracking reveals about designing better emails FREE

Adrian Rowe and Lorenzo Burridge
J Direct Data Digit Mark Pract 14: 46-65; doi:10.1057/dddmp.2012.23

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LEGAL AND REGULATORY UPDATES

Smart meter data: A behavioural marketer’s dream?

Thomas Spanyol
J Direct Data Digit Mark Pract 14: 66-69; doi:10.1057/dddmp.2012.17

Radio station seeks judicial review of ‘political ad’ ban

Catherine Lee
J Direct Data Digit Mark Pract 14: 69-71; doi:10.1057/dddmp.2012.18

OFT extracts undertakings from affiliate marketer MoreNiche

Manana Shrimpling
J Direct Data Digit Mark Pract 14: 71-72; doi:10.1057/dddmp.2012.19

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ABSTRACTS

Abstracts

J Direct Data Digit Mark Pract 14: 73-76; doi:10.1057/dddmp.2012.15

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REVIEWS

Marketing Analytics 2011 — Conference report

Barry Leventhal F IDM
J Direct Data Digit Mark Pract 14: 77-80; doi:10.1057/dddmp.2012.12

Practitioner book review: Spending advertising money in the digital age — how to navigate the media flow

Mike Berry Dip DM, F IDM
J Direct Data Digit Mark Pract 14: 80-83; doi:10.1057/dddmp.2012.13

Campaign it!: Achieving success through communication

Ken Burnett Hon F IDM
J Direct Data Digit Mark Pract 14: 83-84; doi:10.1057/dddmp.2012.22

Digital wars: Apple, Google, Microsoft and the battle for the internet

Richard Webber Hon F IDM
J Direct Data Digit Mark Pract 14: 84-86; doi:10.1057/dddmp.2012.21

Changing the world is the only fit work for a grown man: An eyewitness account of the life and times of Howard Luck Gossage — ‘Sixties America’s most … influential and irreverent advertising genius

Brian Thomas Hon F IDM
J Direct Data Digit Mark Pract 14: 86-87; doi:10.1057/dddmp.2012.16

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