Naskah Publikasi dan Jurnal Penelitian Database Marketing & Customer Strategy Management

Data mining framework for customer lifetime value-based segmentation

Harsha Aeron, Ashwani Kumar and Janakiraman Moorthy
J Database Mark Cust Strategy Manag 19: 17-30; advance online publication, February 6, 2012; doi:10.1057/dbm.2012.1

Opportunities and challenges of M-commerce in Bahrain

Yas Alsultanny
J Database Mark Cust Strategy Manag 19: 31-38; advance online publication, February 13, 2012; doi:10.1057/dbm.2012.2

Relationship behavior between customers and service providers in demarketing situations: What makes customers try to improve their relationships?

Munshik Suh, Taeseok Rho and Henry Greene
J Database Mark Cust Strategy Manag 19: 39-55; advance online publication, February 13, 2012; doi:10.1057/dbm.2012.3

The dark side of customer relationship management: Exploring the underlying reasons for pitfalls, exploitation and unfairness

Bang Nguyen
J Database Mark Cust Strategy Manag 19: 56-70; doi:10.1057/dbm.2012.5

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