Naskah Publikasi dan Jurnal Penelitian Brand Management

Country branding through Olympic Games

Qin Sun and Audhesh Paswan
J Brand Manag 19: 641-654; advance online publication, March 23, 2012; doi:10.1057/bm.2011.63

Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations

Bernd Schmitt and Shi Zhang
J Brand Manag 19: 655-665; advance online publication, January 27, 2012; doi:10.1057/bm.2011.62

Nostalgic brands as mood boosters

Ulrich R Orth and Steffi Gal
J Brand Manag 19: 666-679; advance online publication, February 3, 2012; doi:10.1057/bm.2012.1

Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?

Eleonora Cattaneo and Carolina Guerini
J Brand Manag 19: 680-687; advance online publication, March 30, 2012; doi:10.1057/bm.2012.16

Brand equity in the business-to-business context: Examining the structural composition

Galina Biedenbach
J Brand Manag 19: 688-701; advance online publication, January 6, 2012; doi:10.1057/bm.2011.60

Brands in texts: Attitudinal effects of brand placements in narrative fiction

Lars Erling Olsen and Even Johan Lanseng
J Brand Manag 19: 702-711; advance online publication, January 27, 2012; doi:10.1057/bm.2012.4

Branding as a communications strategy: A framework for desired brand identity

François Robichaud, André Richelieu and Robert Kozak
J Brand Manag 19: 712-734; advance online publication, March 23, 2012; doi:10.1057/bm.2011.61

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